The silhouette of Ganghwa Island
The outer shape of the logo follows Ganghwa Island's contours. It represents the land where mugwort and traditions of wellbeing have flourished, and where our brand began.
A natural expression of Yakseokwon
Our philosophy of wellbeing, rooted in Ganghwa, expressed in one symbol.
We believe wellbeing begins in everyday life in harmony with nature. From the warmth of mugwort warming to wholesome food, Yakseokwon connects spaces, food and experiences in one continuous journey.
Shapes found in our land and everyday life
The contours of Ganghwa, a mountain ridge and a single grain of rice shape our identity.
The letter ㅅ, inspired by Manisan Mountain
The ㅅ in 석 is inspired by Manisan's ridge. It symbolizes a way of life that finds renewal in nature.
A dot shaped like a grain of rice
It combines the meaning of yakseok (藥石), a healing stone, with the shape of a rice grain, expressing wellbeing that begins with everyday meals.
One identity, three forms
Use the primary logo first, selecting a secondary version to suit the space and medium.
Primary logo
Our principal brand symbol
Secondary vertical logo
A compact vertical composition
Secondary horizontal logo
For low, wide spaces
x
Give the logo room to breathe
Keep a minimum clear space of x on all four sides. Do not place text or other graphics within this area.
- Minimum height
- Primary 40px · Vertical 32px · Horizontal 14px
Do not alter the shape, proportions or colors, or add rotation or shadow effects.
The vitality of mugwort, the character of Hangul
A green inspired by Sajabal mugwort and calm typography carry Yakseokwon's character across every application.
Yakseokwon Green#3D663DRGB 61 · 102 · 61
White#FFFFFF
Black#232622
Use the green logo on light backgrounds and the white logo on dark backgrounds to maintain contrast.
Earth#B58272
Ivory#CFC6A9
Herb#DADA7D
Sky#A2C5EB
Brand typeface
NAVER MaruBuri
Everyday wellbeing, in harmony with nature.
Bringing traditional character and warmth to headings and brand messages.
Regular · Bold · LightInformation typeface
Pretendard
Everyday wellbeing, in harmony with nature.
Longer descriptions and product information use a clear, legible sans serif.
Descriptions · Guidance · Product informationKeeping Yakseokwon consistent
Download and use the original logos and guidelines.